Atsoko was founded in 2011 by Marie Englesson a Swedish entrepreneur. Marie started her career in telecom and worked across Africa, Asia and Europe for more than 6 years. Marie's colleagues would often send her to bring back makeup from abroad whenever she traveled and she saw it as an opportunity. In May 2012, Atsoko became the official distributor and reseller of Sleek makeUP in Tanzania and opened the first store in Mikocheni, Dar es Salaam.  As founder of Atsoko, Marie drew on her diverse experience to build a company that has grown to be the most successful chain of beauty and cosmetic stores in the Tanzanian market.

What we do:

Good customer service is at our heart. Our staff have a passion for makeup and beauty and are proud of the wonderful products we have and love to share this with their customers. Customers are always invited to test and try the products in order to experience the difference to other products, or to see which products are best for them. It's the long term that counts at Atsoko, building a base of loyal and happy customers that see it as a treat to come to our makeup stores. To this end we offer mini makeovers for free, as well as makeup advisory sessions with our beauty advisors at an affordable fee in our stores, seven days per week.


OUR VISION:

TO HELP OUR CLIENTS FEEL GREAT AND BEAUTIFUL.

Our vision is to be the best makeup and beauty store chain in Tanzania, helping our clients to feel great and beautiful in their own skin. Our staff had a passion for makeup and beauty and are proud of the wonderful products we have and love to share this with our customers. Customers are always invited to test the products in order to experience the difference to other products, or to see which products are best for them.